Roots Club memberships cost $521.88 (price includes tax), are valid for one person per membership for one year and perks begin on January 1st, 2026. By becoming a Roots Club member you will be able to enjoy all of the following perks:
$250 Roots Club Gift Card
Spend it on food, beer, whatever you want! We’re giving you a $250 gift card that you can use on anything at Urban Roots, BAWK!, Cervecería, Side Hustle, and Good Neighbor.
20% Off Discount at Urban Roots + Bawk! + Cervecería + Side Hustle + Good Neighbor
Enjoy a 20% off discount on food, drinks, merch and bottled/canned beer at any Urban Roots location during every visit.
Discount not available for special events. Additional discounts may be offered at the discretion of Urban Roots. Discount cannot be combined with other discounts/deals.
Skip The Line
Less time waiting in line means more time for you to enjoy yourself. Roots Club members have access to skip the line and order food and drinks at the bar at Urban Roots Smokehouse.
Note: This perk is just for Urban Roots Smokehouse location.
Preorder Access for Special Releases
Never miss out on a special release. Roots Club members will be able to preorder all of our special releases including our Chocolate Moustache and Demons Run series.
End of Year Party
November 2026 we will have an end of year party for members (with a +1) in the barrel room of Urban Roots.
Roots Club 2026 Merch
Each member will receive an exclusive Roots Club 2026 merch item. Previous items have included a soft sided cooler, hat, shirt, etc. Final 2026 designs are in the works!
Demons Run Barrel Select Bottle
Demons Run is one of our most anticipated releases of the year. And each year we pick our favorite barrels for a special blend. Every member receives one bottle of our most premium release as a part of their membership.
First Priority to Renew
Roots Club members get priority to renew for the following year. You’ll have access to renew before memberships go on sale to the public.
The Fine Print:
Must be 21+ to purchase a Roots Club membership.
All members agree to abide by our Code of Conduct. Violation of our Code of Conduct may result in termination from the Roots Club without refund.
Roots Club memberships are valid for one person per household per membership.
Member must be present for discount to be applied. You may add your partner to your membership for an additional $100 so that they may use your 20% off discount however the primary member will be the only one to receive all other perks. (Please come into Urban Roots Brewery to add additional member)
Roots Club perks are valid for the entire year of 2026 starting on January 1, 2026 and ending December 31, 2026.
Memberships are non-transferable. If you are purchasing a membership as a gift please fill out the “Member Name” accordingly.
Roots Club 20% off discount does not apply to membership renewals.