love your roots

Love Your Roots

It’s no secret that we love Sacramento. Over the past two decades we’ve watched this city grow and we’re so proud to be a part of it. When we first came up with the idea for Urban Roots there was no question that it would be here in Sacramento where both Rob and Peter grew up and got their start in the industry. In the past year we’ve experienced so much love and support from the community and we really can’t say thank you enough.